Christian shows shouldn't only be found on Christian channels.
Christians want to try to get Christian content into mainstream venues whose audience is the general public, and there is nothing out-of-place about doing that because Christians are a legitimate part of the public.
In considering how to promote Christian media, the ease with which someone can access Christian content is not the only factor. Where it is promoted also matters. A person may easily be able to put on a Christian channel and watch Christian movies, which is good, but that content may never make it before the eyes of the general public as an option to consider. In fact, many Christians may never end up seeing it either because these channels are not numerous and far from mainstream advertising.
There are a few major multinational companies who try to advertise Christian content alongside non-Christian content. That demonstrates an egalitarian perspective. However, it still isn't generally common to see Christian media shown in the same places as non-Christian media in the same category.
Christians want to try to get Christian content into mainstream venues whose audience is the general public, and there is nothing out-of-place about doing that because Christians are a legitimate part of the public. This does not necessarily require a great deal of money either. One method is for many Christians to respectfully contact a network expressing an interest in seeing more Christian content.